Why Finding Your Purpose Matters

Uncategorized Apr 20, 2021


Last week I talked about discovering your passion as a first step to finding your life purpose.  This week, I want to lay some groundwork about WHY finding and igniting your purpose can be so life-altering.  Not to mention, this may explain this global “purpose movement”.

You might feel that holding down a job, getting ahead and taking care of your family is enough, without worrying about your life’s purpose. But taking the time to work out your calling in life is not a luxury or escapism, it is important for helping you live a more meaningful and successful life.

Think about it. What do you want? Chances are you don’t want to be doing the same thing, facing the same issues, in twenty years’ time, right? Humans are hard-wired to find purpose in what they’re doing. They look for fulfillment in their lives. And finding your life purpose can help you define and achieve your life goals. Here are some good reasons to do the work and find your calling.

  1. You will unlock your potential

I suspect you want to be your best possible you. How will you know who that person is and what they’re capable of unless you know your life purpose?

Discovering and aligning with your calling means you identify and build on your talents. What is your passion? What do you love doing? For a few questions to fire up your thinking on this, see my post from last week. Chances are you’re already good at it. Why not focus on your natural gifts and turn them into your greatest strengths?

Knowing those things that fire you up gives structure to setting goals.  I mean, there are hundreds of goals we can set in life, so starting with the things you enjoy is a great place to narrow down the list.  For example, I love to travel, but I also know I love travelling to Europe.  So, seeing all the capital cities of Europe is a better goal (for me) than seeing all the capitals of Asia. Who knows, maybe one day I’ll switch from blogging about personal and leadership development to becoming a travel blogger about European capitals! 

Knowing yourself, your strengths and your passions is one of the greatest keys to unlocking your full potential.


  1. You will create opportunities

By working out your life purpose, you open yourself to more opportunities than you could have imagined. When you begin living intentionally, you'll find that your whole mindset changes. You see the right direction to take, and you allow synchronicity to work its magic.

Whoa! That sounds a little woo!  If you feel doubtful about this, think back to times in your life where things just seemed to ‘fall into place’ or you were in the right place at the right time. Practice saying yes to the things that feel good and see where that energy takes you.

Some people call this the law of attraction, which is simply a philosophy suggesting that positive thoughts bring positive results into a person's life, while negative thoughts bring negative outcomes.

If you feel passionate about something, it’s much easier to have positive thoughts about it.  When you have positive thoughts, you kind of program your brain to find ways to make that thought “true”. 

Here’s a fun experiment: When you are getting ready in the morning, look at yourself in the mirror and say to your image “You’re awesome and today you’re going to see how awesome you are!”

All day long you’ll find ways that you’re awesome.  You’ll be saying things like “look how awesome I poured my coffee without spilling any!” and “look how awesome I handled that irate client!” 

That’s the kind of energy I’m talking about, the kind that seems to create opportunities, but really just makes you SEE them for what they are, even if they’ve come up before.

  1. You will have an impact on the world

You’ve probably heard the phrase ‘be the change you want to see in the world.’ That starts with deciding to find and align with your life’s purpose. Choose to do what matters to you, what makes you feel good, and you will change things for the better.

Whatever you do, do NOT compare your impact to others’ impact!  You don’t have to be Moses, called to free a people.  You can be like Melvin, called to clean up the trash on his street once a week. 

For example, I want to end child abuse, domestic violence, and the opioid addiction in this country.  I do!  But I’m called to help animals and the environment, so that’s where my energy to help is spent.

We are all 100% worthy as human beings so there is no “worth ladder”.  Moses and Melvin are both equal in worth.  It takes ALL the callings to make this world a better place.

In living a life aligned with your values and purpose, you can’t help but have a positive impact on the world whether it’s in your family, neighborhood or your city. And in living your purpose you will be an inspiration to others, you will have started a chain of positive impacts!

I have the perfect place for you to start, too!  In May at The Purpose Summit!  You can attend in person or virtually.  The first day’s theme is personal purpose, the second day is all about organizational purpose and the third day is purpose in action (that’s the day I’m speaking, as I’m all about the actions to take!). Check out the web page at thepurposesummit.com!


Leaving you with this from the lighter side: Tell a man there are 300 billion stars in the universe and he’ll believe you.  Tell him a bench has wet paint on it and he’ll have to touch it to be sure.





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